Meet the customer.

Data Driven Marketing is a way of working in which data helps targeting, drive insights and deliver optimizations. Makes strategic decisions based on Artificial Intelligence and interpretation.

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Data Driven Marketing

Data Driven Marketing is a way of working in which data helps target, drive insights and deliver optimizations. Makes strategic decisions based on Artificial Intelligence and interpretation. Understand and optimize marketing performance.

Strategy

Definition of Data Driven KPIs
Top-notch Reporting
Support to day-to-day
Marketing Decision
Campaign Roadmap

Collect Data

Holistic Customer Data
Customer Data Platform
DNA Customer (360° view)
On- & Offline

Artificial Intelligence

Personalization
Rule-based Customer Segmentation
Automated Decision of Data

Improve Customer Experience

Artificial intelligence (AI) is one of the key technologies in which marketers are investing to address the digital customer journey as digitalized customer journeys impact CX strategies.

The leading way in which marketing leaders plan to use or are using AI to improve CX is by predicting customer behavior and needs.

Data Driven Marketing Process.

Use Abee Event Collector to recording online data (our Solution)

Explore the analytics capabilities of SAS® Viya®

Trusted By Clients
and Industry Experts Alike

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Customer Story: A/B Testing & E-Commerce Dev for Telecommunications Company

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Customer Story: E-commerce Development

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